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08 December 2006, 15:00  

Nintendo's newest machine of joy has officially spread across the globe.




Wii Launches Everywhere Else, Sells Out



The Nintendo Wii is officially a worldwide phenomenon. The new console last week launched in most parts of Europe, Australia and New Zealand and was greeted by gamers in the similar fashion of the North American and Japanese launches.


From Wikipedia, the free encyclopedia

The Wii (pronounced as the pronoun "we," IPA: is a video game console released by Nintendo. The console was previously known by its project code name of Revolution, and is the successor to the Nintendo GameCube. Although the Wii console primarily targets a demographic different to that of Microsoft's Xbox 360 and Sony's PlayStation 3, as part of the seventh-generation of gaming consoles it competes with the other two on some levels.

A distinguishing feature of the Wii console is its wireless controller, the Wii Remote. It can be used as a handheld pointing device and can detect motion and rotation in three dimensions. The console also notably features WiiConnect24, which enables it to receive messages and updates over the Internet while consuming very little electrical power.

Nintendo first mentioned the console in the 2004 E3 press conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the controller at the September 2005 Tokyo Game Show. At E3 2006, the Wii console won the Game Critics Awards for Best of Show and Best Hardware. In the December 2006 issue of Popular Science the console was awarded with the Grand Award Winner in Home Entertainment. Spike TV's Video Games Award also granted the console the award in breakthrough technology.

No matter on which side of the ocean or hemisphere, gamers alike were lining up days in advance to ensure that they would go home with a Wii. “I can't believe it's real, I've been waiting for this for ages,” said Marwan Elgamal, 17, after he had queued for two days in London’s cold and rain. “It was definitely worth it, I'd do it again,”

Nintendo WiiJust as how Nintendo used Toys ‘R’ Us and EB Games in the U.S. as official launch stores, HMV was the official launch partner for the UK launch – but reports say that retailer GAME received the greatest number of units. Speaking with GamesIndustry.biz, GAME CEO Lisa Morgan said of the launch, “I have to say, I've just walked around the corner, and I think that's the biggest queue I've ever seen for any of the launches I've attended – and I've done every single one.”

Police were called in the night before the morning of launch to keep order over the hundreds of gamers who were lined up outside major shops. London Police went even further by proactively providing a written safety warning with every Wii console sold advising new owners of the dangers of owning one of the season’s most coveted items (see image lower right).


Name


The console was known by the codename of "Revolution" until April 27, 2006, immediately prior to E3. According to the Nintendo Style Guide: A Guide to the Proper Usage of Some of Nintendo's Products, the name "is simply Wii, not Nintendo Wii." This means it is the first home console Nintendo has marketed outside of Japan without the company name featured prominently in its trademark. Nintendo spells "Wii" with two "i"s to imply an image of players gathering together, as well as to represent the console's controllers. The company has given many reasons for this choice of name since the announcement; however, the most well known is:

Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

Despite Nintendo's justification for the name, members of the press, online communities and game developers initially reacted negatively to the name change. Some wished "Nintendo had stuck with 'Revolution'," pointing out phonetic similarities to the French word oui and several words in English. Fear was also expressed "that the name would convey a continued sense of 'kidiness' to the console." Reggie Fils-Aime acknowledged the initial reaction and further explained the change:

Revolution as a name is not ideal; it's long, and in some cultures, it's hard to pronounce. So we wanted something that was short, to the point, easy to pronounce, and distinctive. That's how 'Wii,' as a console name, was created.

Nintendo defends its choice of "Wii" over "Revolution" and suggests to that those who dislike the name: "live with it, sleep with it, eat with it, move along with it

Regardless of territory, Wii consoles completely sold out on launch day. “It took just 10 minutes for all of them to go,” said a salesman in a Virgin Megastore in Paris.

Nintendo WiiNintendo’s UK General Manager David Yarnton said that around 50,000 Wii units were sold within the first 12 hours of release. “We are delighted with the amazing response to Wii and that people of all ages and gaming experience are embracing the way that we are turning the industry on its head. With so many units sold it is great to see that people will be enjoying Wii with their families this Christmas,” Yarnton said.

As much as Yarnton is pleased to see people enjoying Wii with their families, there are even more who are frantically searching to put a console either next to their television sets or underneath the Christmas tree. Gamers, mothers, fathers, significant others and friends all throughout North American have been on the hunt for a Wii ever since launch day, only to find that even the millions of Wii promised by Nintendo to be not enough. The situation looks to be no different on the other side of the pond.

“We're hoping to get more deliveries next week. We haven't had anything confirmed as of yet so we don't want to over promise and under deliver, but as soon as we get stock it will be turned around and in the stores the following day,” said Morgan.

Gamers down under were in the hundreds outside an EB Games location in Melbourne, though the situation is a little bit different in the southern hemisphere. Australia has always been a tough market for Nintendo, and according to reports, some stores are not experiencing complete sellouts within minutes of launch. Some gamers were able to walk into stores without preorders and walk out with a Wii.

New Zealand, on the other hand, appears to experience the rapid sellouts that the rest of the world has. A store manager of a GamePlanet in Auckland believes that finding a Wii before Christmas would be near impossible. “It would be like finding a golden egg,” he said.

Nintendo Wii



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